Renewal Risk Brief

Cedar Vision Center

OptometryMadison, WI5 seatsARR $7,200Renews 2026-11-15Auto-renew on

MEDIUM RISK

40 risk points · 106 days to renewal

Why this account is at risk

negative sentiment+20 pts

satisfaction score 0/100 from ticket and QBR tone

“Office manager flagged budget pressure and asked about the lower tier ahead of renewal; price increase letter did not land well.”
SourceQBR notes — Cedar Vision Center Q1·2026-05-12·doc_0204_003

price sensitivity+20 pts

documented in QBR notes — Cedar Vision Center Q1 (2026-05-12)

“Quarterly business review, Cedar Vision Center (optometry). Office manager flagged budget pressure and asked about the lower tier ahead of renewal; price increase letter did not la…”
SourceQBR notes — Cedar Vision Center Q1·2026-05-12·doc_0204_003

Customer sentiment

frustrated

Language across tickets and QBR notes trends negative — escalation, repetition, and churn wording.

“Office manager flagged budget pressure and asked about the lower tier ahead of renewal; price increase letter did not land well.”
Quoted fromQBR notes — Cedar Vision Center Q1·2026-05-12

“Office manager flagged budget pressure and asked about the lower tier ahead of renewal; price increase letter did not land well.”
Quoted fromQBR notes — Cedar Vision Center Q3·2025-11-04

Recent history

Usage trend

-2%

logins, quarter over quarter

Support load

0.5

tickets/mo · 0 open high-sev

Seat utilization

80%

active users ÷ paid seats

15-month usage

monthly logins

Recommended actions

Have the account manager call to hear concerns directly.
Prepare a value summary and tier options before renewal call.

What we don’t know

Every signal in this brief is backed by a cited document.